ASI Afternoon Session for Decorators:
How ASI Membership Can Help Grow Your Decorator Business • 1 p.m.-1:40 p.m.
Are you looking for new ways to grow your decorating business? Do you want new clients, new strategies to market your business and innovative ways to find the products your clients want right now?  In this session, you'll:

• Learn how ASI's decorator-specific products and services can help you grow your decorator business. For example, ESP Online, our robust online search tool for wearables and other imprintable products, can give you access to a wider variety of suppliers and their products.
• See how ASI can help you market and sell your services to distributors in your area who are searching for a reliable contract decorator for their wearables orders.
• Learn how ASI can help you create a professional web site to attract new clients.
• Learn about ASI's affiliate programs, which get you discounts at Affinity Express, UPS and OfficeMax.
• Learn how end users utilize advertising specialties and how to integrate them into your product lineup.

The Bottom Line: How to Promote
and Price Your Decorated Products • 1:45 p.m.-3:30 p.m.
Jimmy Lamb, Hirsch International Corp.
Want to understand the bottom-line issues impacting your decorating business? This informative session will answer the two most important questions every decorator needs to know.

• What Are You Selling? If you think you're just selling embroidery, you're wrong. You're selling innovative products that use embroidery to deliver a branded message. Positioning your products in a creative way is a critical part of the sales and marketing process – and can be the difference between success and failure.
• What Are You Charging? Pricing is one of the most difficult challenges embroidery business owners face, yet it’s also one of the most critical elements of running a profitable business. This session will show shop owners how to gather and analyze business data in order to generate a baseline cost for sewing, which becomes the foundation for a legitimate pricing system for their businesses. In addition, you'll learn several different pricing approaches, including stitch-count pricing, flat-rate pricing and all-inclusive pricing.

James M. (Jimmy) Lamb, Hirsch International Corp. Award-winning author and international speaker Jimmy Lamb, has over 20 years of embroidery business experience as well as 16 years of professional digitizing experience. Jimmy has extensive knowledge in every facet of the commercial embroidery industry including operations, techniques, marketing, sales, mobile, digitizing and management. His articles appear regularly in various industry publications. Currently, he is the Manager of Marketing Services, Education and Consulting for Hirsch International Corp., where he has been instrumental in developing their educational seminars and webinars.

ASI Afternoon Session for Decorators:
How ASI Membership Can Help Grow Your Decorator Business • 1 p.m.-1:40 p.m.
Are you looking for new ways to grow your decorating business? Do you want new clients, new strategies to market your business and innovative ways to find the products your clients want right now?  In this session, you'll:

• Learn how ASI's decorator-specific products and services can help you grow your decorator business. For example, ESP Online, our robust online search tool for wearables and other imprintable products, can give you access to a wider variety of suppliers and their products.
• See how ASI can help you market and sell your services to distributors in your area who are searching for a reliable contract decorator for their wearables orders.
• Learn how ASI can help you create a professional web site to attract new clients.
• Learn about ASI's affiliate programs, which get you discounts at Affinity Express, UPS and OfficeMax.
• Learn how end users utilize advertising specialties and how to integrate them into your product lineup.

Introduction to CorelDRAW:
Take Home the Essential Skill Set • 1:45 p.m.-3:30 p.m.
Jay Busselle, Digital Art Solutions
Can you afford to be graphically challenged? Anyone who sells decorated apparel or promotional products needs to have the essential skills to create and transfer artwork to remain competitive. In this fast-paced seminar, you'll:

• Master the basic functions in CorelDRAW.
• Understand the difference between a graphic designer and a graphics manager.
• Know when you should outsource graphics production and logo cleanup and when you can turn this skill into one of your most powerful sales and marketing tools.
• Explore how adding visual value to your client's logo will add to your bottom line.
  

  Plus, you'll learn new industry-specific features in CorelDRAW, along with time-saving shortcuts. Note: Comprehensive electronic art instruction will be provided in CorelDRAW for Windows.

Jay Busselle, Digital Art Solutions Jay Busselle began his graphics career at the age of 14, printing bootleg surf, skateboard and band T-shirts. After learning valuable lessons about copyright law, Jay landed a real job as a cut-and-paste artist for the Yellow Pages. It wasn’t long before Jay saw the advantages of working for his parents’ screen printing and promotional product agency. Jay developed into a top-producing sales professional, and 28 years later has almost grown up. He is the father of six great kids and serves as General Manager of Digital Art Solutions, a Phoenix-based software company that makes artwork easy for distributors and suppliers.