ASI Afternoon Session for Decorators:
How ASI Membership Can Help Grow Your Decorator Business • 1 p.m.-1:40 p.m.
Are you looking for new ways to grow your decorating business? Do you want new clients, new strategies to market your business and innovative ways to find the products your clients want right now?  In this session, you'll:

• Learn how ASI's decorator-specific products and services can help you grow your decorator business. For example, ESP Web, our robust online search tool for wearables and other imprintable products, can give you access to a wider variety of suppliers and their products.
• See how ASI can help you market and sell your services to distributors in your area who are searching for a reliable contract decorator for their wearables orders.
• Learn how ASI can help you create a professional web site to attract new clients.
• Learn about ASI's affiliate programs, which get you discounts at Affinity Express, UPS and OfficeMax.
• Learn how end users utilize advertising specialties and how to integrate them into your product lineup.

Ultimate Wearables Crash Course: Everything You Need to Know About Selling Apparel in 90 Minutes • 1:45 p.m.-3:15 p.m.
Dana Zezzo, Pro Towels Etc.
In this high-energy, 90-minute power course, you’ll learn everything you need to know to jump-start your wearables sales and answer all of your clients' tough questions on pricing, decoration, logo placement and more. In this interactive apparel and decoration crash course, you’ll:

• Learn the basics about fabrics and the hottest performance technologies
• Discover the top-selling wearables categories and how to pitch them
• See the most popular decorating options and how to explain them to your clients (you’ll get  to handle samples of each!)
• Know how to maximize logo placement  on garments to boost your sales
• Work with your clients to produce the best artwork for logo reproduction
• Learn how to price out your decorated apparel for profit – and explain those quotes to clients
• Find the right apparel suppliers  
• Get lots of real-world examples of decorated-apparel selling success.

ASI Afternoon Session for Decorators:
How ASI Membership Can Help Grow Your Decorator Business • 1 p.m.-1:40 p.m.
Are you looking for new ways to grow your decorating business? Do you want new clients, new strategies to market your business and innovative ways to find the products your clients want right now? In this session, you'll:

• Learn how ASI's decorator-specific products, services and membership packages can help you grow your decorator business. For example, ESP Web, our robust online search tool for wearables and other imprintable products, can give you access to a wider variety of  suppliers and their products.  
• See how ASI can help you market and sell your services to distributors in your area who are searching for a reliable contract decorator for their wearables orders.
• Learn how ASI can help you create a professional website to attract new clients.
• Learn about ASI's affiliate programs, which get you discounts at Affinity Express, UPS and  OfficeMax.
• Learn how end-users use advertising specialties and how to integrate them into your product lineup.

Ultimate Wearables Crash Course: Everything You Need to Know About Selling Apparel in 90 Minutes • 1:45 p.m.-3:15 p.m.
James M. (Jimmy) Lamb, Sawgrass Technologies
In this high-energy, 90-minute power course, you’ll learn everything you need to know to jump-start your wearables sales and answer all of your clients' tough questions on pricing, decoration, logo placement and more. In this interactive apparel and decoration crash course, you’ll:

• Learn the basics about fabrics and the hottest performance technologies
• Discover the top-selling wearables categories and how to pitch them
• See the most popular decorating options and how to explain them to your clients (you’ll get  to handle samples of each!)
• Know how to maximize logo placement on garments to boost your sales
• Work with your clients to produce the best artwork for logo reproduction
• Learn how to price out your decorated apparel for profit – and explain those quotes to clients
• Find the right apparel suppliers  
• Get lots of real-world examples of decorated-apparel selling success.

James M. (Jimmy) Lamb, Sawgrass Technologies Award-winning author and international speaker Jimmy Lamb has more than 20 years of apparel decoration business experience. He has extensive knowledge in many facets of commercial embroidery and digital decorating including business startup, operations, techniques, marketing, sales, mobile, digitizing and management. His articles appear regularly in various industry magazines in the U.S. and Europe. He’s also the author of The Embroidery Business Survival Guide. He’s a member of the Stitches Editorial Advisory Board. In addition, Lamb is a frequent speaker at industry events and trade shows domestically and internationally. Currently, he's the manager of communication for Sawgrass Technologies, where he has been instrumental in developing their educational seminars and webinars.