||Why were these Stitches Roadshow cities chosen for these co-located events?
These cities were recommended by the Stitches advisory board because they are regions with large numbers of quality decorators and are not currently being served by an event. Each of these cities has hundreds of Stitches subscribers within a one-hour drive and have also proven to be great locations for the well-attended Advantages Roadshows.
||How many exhibitors do you expect at these co-located events?
There will be approximately 80 exhibitors in total, with about half being decorating equipment, decorator services and software, supplies and apparel vendors. These events are designed to facilitate one-to-one conversations and have good traffic for exhibitors. Thus, the shows will be limited to 100 exhibitors.
||How many attendees do you expect at these co-located events?
There will be approximately 250 attendees in each city, made up of both decorators and ad specialty distributors (50/50). By keeping the events manageable, we can deliver a productive environment for one-to-one conversations.
||What type of companies will be exhibiting at the Stitches Roadshow?
Embroidery equipment companies, supply companies (such as ink and thread suppliers), decorator service companies (such as artwork and digitizing companies), software companies (including business management software and art software) and apparel vendors. In addition, there will be a full range of advertising specialty and promotional products companies exhibiting at the co-located Advantages Roadshow.
||What type of companies will attend the Stitches Roadshow?
Attendees will be made up of decorators, embroidery, digitizing and screen-printing companies, as well as cross-over ad specialty distributors.
||What is the format of the Stitches Roadshow?
These shows will be located in convention hotels with large ballrooms in a tabletop format. Free education will be held from 8 a.m.-9 a.m and 9:30 a.m.-10:30 a.m. Exhibits will be open from 9 a.m.-1 p.m. After exhibits close, Stitches Roadshow attendees are invited to partake in paid education sessions from 1 p.m.-3:15 p.m.
||Does a supplier have to exhibit at both the Stitches Roadshow and the Advantages Roadshow?
No, in fact, one display will enable suppliers to reach both markets. Both shows are held in the same ballroom, allowing attendees to freely walk the aisles of both shows.
||What is the marketing plan for ensuring strong attendance at these events?
The Stitches Roadshows will be supported by an aggressive advertising and marketing program which includes over 100,000 promotions, advertisements in Stitches magazine (reaching more than 21,000 professionals), mailings to thousands of decorators in the regions, emails and faxes, individual calls to area decorators and more. This is in addition to the over one million promotions that are sent for the Advantages Roadshow — that have made the Advantages Roadshow the best-attended traveling show in the industry.